Core Values

Our Guiding Principles are the cornerstone to our success

Unique Selling Proposition Every company/product/person must have a unique selling proposition...something that makes it rise above the competition and provides a reason why customers will want it over something/someone else.
Present a Value Regardless of the product, the customer must perceive a value in the purchase. Most consumer value systems are based on right price at desired quality.
Best Merchant A great item/person sells itself. However, good marketing and salesmanship make many great items. The last 3 feet of the sale is a "Best Merchant Key Driver".
Best Operator Operations must support the merchandise. Thus, right product means nothing unless you have it at the right place and are utilizing a consumer friendly and relatively knowledgeable staff/process to sell it.
Low Cost Provider Regardless of revenue, incremental profit is gained via costs savings.
Gain Market Share Never stop selling. Truly great products/people grow market share on a continuous basis. Strategic growth involves sustained product success/market spread coupled with innovative product introductions.

We daily strive to consider these principles in all our own, our dealer and our manufacturer partner activities.

Success comes through our strategic partnered approach to business.

Tom Schnell	President and CEO
Stephanie Johnson	Controller and Office Manager
Kent Daigle	Area Sales Manager - Based in New Orleans covering Louisiana & Houston
Warren Essin	Area Sales Manager - Based in Dallas also covering West Texas and Austin/San Antonio
Jimmy McClain	Area Sales Manager - Based in Jonesboro, Arkansas also covering Oklahoma and Northern Louisiana
Steven Penney	Area Sales Manager - Based in Waco working Inside Sales also covering East Texas, Central Texas and Corpus Christi areas
Christine Cavett	External Experience and Sales Support
Eric Marsh	Warehouse Manager & Distribution Sales
Team Efforts	Field Marketing/Training